Eterna.

Eterna Contemporary is named after the experimental novel "Museum of Eterna's Novel: The First Good Novel" written by Argentine Avant-Garde philosopher and writer, Macedonio Fernandez. 

In the aftermath of his wife’s death, Macedonio Fernandez left his work as a successful lawyer in Posadas, Argentina, to embark on a callosal ambition: to evade death itself, to return to his love.

Macedonio found his answer to his unspeakable grief in literature and metaphysics. There, he would not respond to reality but create it himself. He could tear through the fabric of time and death to exist in a non-reality, a space where the unintelligibility and magnitude of his love and grief could rest in its entirety.

Thus, “The Museum of Eterna’s Novel: The First Good Novel” was born. In this novel, Eterna is the center. Eterna is love. Eterna is death. She is immortal, and the museum is her home, a space of unreality that you can always return to. Time is no consequence. The “Novel” becomes a void from which all things can exist in paradoxes. Where the incomprehensibility of existence is both mirrored and constructed. In this maddening work of over fifty prologues that, more often than not, borders on complete absurdity and chaos, lies one of the most authentic portrayals of human existence. It does not attempt to construct a narrative that is refined and clean. It will not try to pull you in or seduce you with grand epics. No, it is terrifyingly close to having no form at all. This novel is fracturing; the only thing holding it at its center is Eterna herself: love.

I hope the art you find here offers you solace in all that is too mysterious, unfathomable, and tremendous for you to carry alone. We cannot (and probably should not) all become like Macedonio and attempt to construct monuments beyond comprehension to express the weight of our existence. However, we can always find space for these moments of suspension. Moments of joy, love, grief, pain, suffering, and everything in between. Art has and will always be able to help us carry what alone is unbearable.

In this space, in this art, there is no need to be anything other than fractured. Messy. Incomprehensible. Full of beauty, and joy, and unimaginable love. There is magic to be found in the way worlds open when we deeply engage with art of any form; when we find that the beauty and harmony that drew us into certain works of art are actually reflections of what exists within ourselves.

Eterna Contemporary is an extension of this monument in time. It is a temple in an eternal unreality for all that is unseen to become known, held, and so deeply loved.